About Bayesian & Priors
Bayesian & Priors is the independent rating agency for AI search, founded in 2025 by Andres Plashal. The firm operates as a practice of Plashal LLC, headquartered in the United States.
Beyond SEO, GEO, and CRO
Traditional SEO, GEO, and CRO agencies optimize for search rankings, local visibility, and conversion rates. Bayesian & Priors goes further. The firm addresses Assistive Agent Optimization (AAO), the practice of measuring and optimizing how AI agents discover, evaluate, and recommend content through the DSCRI-ARGDW framework. The composite metric is the AAO Score, an independent 0 to 100 rating with named bands from AAO-A to AAO-F. No SEO, GEO, or CRO agency measures this channel. Bayesian & Priors does.
What Bayesian & Priors Does
Bayesian & Priors operates the AAO Score, an independent 0 to 100 rating of how much AI assistants trust a brand, produced by the DSCRI-ARGDW 10-gate methodology. Like Moody’s for bonds or FICO for borrowers, the score is transparent, banded from AAO-A to AAO-F, and re-audited as signals change. For clients who also want revenue measurement, a premium tier connects the rating to a Bayesian Marketing Mix Model (MMM) so AI-driven discovery is measured with the same rigor as every other channel.
The Approach
The problem: Most marketing teams have no idea whether AI agents are recommending their brand or a competitor’s. Traditional analytics cannot see this channel. Budget decisions are made on incomplete data, and an entire discovery surface goes unmeasured.
The solution: The DSCRI-ARGDW framework rates AI visibility through 10 sequential gates, producing the AAO Score: one independent, transparent number that tells a brand exactly where AI-driven discovery is working and where it is breaking down. On the premium tier, those gate outputs feed a Marketing Mix Model so the rating can be tied to revenue and budget allocation.
Why this did not exist before: AI visibility scoring and marketing econometrics developed as separate disciplines. Teams that understood AI discovery had no way to connect it to revenue. Teams running MMMs had no signal for the AI channel. Bayesian & Priors is the first to close that gap.
Why It Matters
AI agents are increasingly shaping how consumers discover products and services, yet most brands have no idea how much those agents trust them or whether they are being cited at all. Optimization tools and agencies do not answer that question; an independent rating does. The AAO Score makes AI-search trust visible, banded, and benchmarkable, so a brand knows exactly where it stands and what to fix. A premium measurement tier then ties that trust to revenue.
Contact
Reach Bayesian & Priors at [email protected] or visit baypri.ai.