About Bayesian & Priors

Bayesian & Priors is a marketing science consultancy founded in 2025 by Andres Plashal. The firm operates as a practice of Plashal LLC, headquartered in the United States.

Beyond SEO, GEO, and CRO

Traditional SEO, GEO, and CRO agencies optimize for search rankings, local visibility, and conversion rates. Bayesian & Priors goes further. The firm addresses Assistive Agent Optimization (AAO), the practice of measuring and optimizing how AI agents discover, evaluate, and recommend content through the DSCRI-ARGDW framework. No SEO, GEO, or CRO agency measures this channel. Bayesian & Priors does.

What Bayesian & Priors Does

Bayesian & Priors builds Bayesian Marketing Mix Models (MMM) purpose-built for the age of AI-mediated search discovery. Traditional MMMs treat organic visibility as a single line item. Bayesian & Priors is the first to bridge MMM and DSCRI-ARGDW, a connection that has never existed until now, so marketing leaders can measure AI-driven discovery with the same rigor applied to every other channel in their mix.

The Approach

The problem: Most marketing teams have no idea whether AI agents are recommending their brand or a competitor's. Traditional analytics cannot see this channel. Budget decisions are made on incomplete data, and an entire discovery surface goes unmeasured.

The solution: The DSCRI-ARGDW framework evaluates AI visibility through 10 sequential gates. Bayesian & Priors connects those gate outputs to a Marketing Mix Model through a proprietary integration methodology, so marketing leaders can see exactly where AI-driven discovery is working, where it is breaking down, and how to allocate budget accordingly.

Why this did not exist before: AI visibility scoring and marketing econometrics developed as separate disciplines. Teams that understood AI discovery had no way to connect it to revenue. Teams running MMMs had no signal for the AI channel. Bayesian & Priors is the first to close that gap.

Why It Matters

AI agents are increasingly shaping how consumers discover products and services. Without measurement, this channel remains invisible in marketing attribution, or worse, absorbed into baseline effects where no budget decision can reach it. Traditional agencies cannot solve this because they lack the econometric infrastructure to connect AI visibility signals to revenue outcomes. Bayesian & Priors makes the AI channel visible, measurable, and actionable for the first time.

Contact

Reach Bayesian & Priors at [email protected] or visit baypri.ai.